MEET THE TEAM

Steve Halloran

CEO

Stephen Halloran has been importing combat sports gear since 2013  mostly for his boxing studios here in the Charlotte area. In 2017 he decided to franchise his concept RockBox Fitness and started franchising the brand. The brand has since grown exponentially and is quickly becoming one of the largest combat sports franchises in the country. As you can imagine with this type of growth importing, warehousing, shipping and cash flow needs increase. Steve has been able to pivot with each growing pain to ensure this very important piece of the business did not become a burden but instead a high margin revenue stream. Jen and Steve have owned a half dozen studios and not only understand the needs and obstacles of the franchisor but also that of the franchisee. 

Steve and Jen decided to get out of the franchising space and the gym space to help franchisors and gym owner increase cash flow and time through his proprietary VPI System (Vendor Purchased Inventory System).